Enterprise SEO is different from other forms of search engine optimization. It includes holistic, well-thought-out strategies and tactics to meet the unique needs of enterprise-level businesses.
Enterprises should seek SEO experts who can deep dive into their site and establish specific goals and benchmarks to maximize success.
This form of SEO can be complex and require a lot more knowledge and skill than regular SEO because often, competitors will use dirty tactics to outdo you. You need to know how to combat those techniques and still come out top. An agency like Haitna can help you achieve this.
Enterprise SEO is a special case of digital marketing. To get top rankings in Google, you need to have an enterprise-level knowledge of the industry and the firm. Haitna has been doing this for over ten years and can help your company get on top of the competition. We have experience in working with many enterprise clients.
High-quality content can have a monumental impact on sales, customer satisfaction, and overall company morale. It's crucial to have the highest-quality content on your enterprise website to know what you offer and return better results. Also, users will click away from a site if they find it low-quality or uninteresting.
Featuring snippets in search results can lead to better rankings and more traffic. A featured snippet is not a ranking factor in Google's algorithm; however, it can answer the users' queries directly on the search result page. Users tend to click on featured snippets more often than links to other pages.
Don't want your Enterprise website to be stuck in the past? Then let us create a sitemap for your website to ensure that your pages are indexed correctly and findable. To put things in perspective, a sitemap is a map of a website's content, and you can use it to improve a site's rank in search engines, such as Google.
Many agencies outsource work to others, but we pride ourselves on not outsourcing SEO. We take a hands-on approach to optimizing your website. However, Haitna doesn't subscribe to that idea and keeps things in-house. This approach helps us control the output and ensure that Enterprises get the most bang for their buck.
Brand new website design for your enterprise? New search engine optimization campaign? Email marketing campaign? That is why we are available 24/7 to take on any project. We will not rest until you are satisfied with the final product. Whether it is SEO or design, contact us to provide quality customer service for your business.
Every enterprise dreams of becoming a global brand, but not everyone understands the knowledge and effort required. The Good News: We do! Our SEO Agency has helped many Enterprises, including finance, telecom, and food, grow into large, high-profitable companies. We would love to help you too.
Every enterprise needs to be competitive in the digital landscape. With our insights, you can make your enterprise more visible, generate leads, and increase sales. At Haitna, we constantly analyze data and break down information about what's happening in your SEO campaigns and give you custom reports.
To become more successful online, it is essential to identify your competitors. Competition research will provide insights into who your competition is, what they're up to & how to stay ahead. Identifying potential competitors early on allows you to consider their strategies & figure out ways to outperform them.
When it comes to SEO, no two websites are the same. We understand that not every enterprise will need the same services, so our packages are completely customizable. If you want to do top-level keyword research or only need a complete SEO audit for your enterprise website, we got you covered!
Optimizing the site architecture is all about putting the right elements in the right place for optimal rankings. You can't just shove anything anywhere and expect it to rank. By following the best practices,' we will optimize your content and site architecture & make it easier for visitors to navigate your site.
So, you want to take things slow? At Haitna, you pay nothing upfront for our services. We offer a good time for you to test our services. This trial period allows you to see if we are a good fit for your enterprise before making a long-term commitment. We do this because we want you to be 100% sure before signing up for our services.
Duplicate content can confuse your customers, causing them to abandon the page. Google penalizes duplicate content by indexing them less frequently. We use 301 redirects & canonical tags to address this issue. They work by caching a page on a server, making it more difficult for search engines to index the page again.
Enterprises can learn a lot about their website, structure, and content from auditing their website. This process can help them identify areas that need improvement and understand what Google is looking for while indexing their site. Auditing allows enterprises to optimize the content, create more engagement & increase traffic.
Keyword research for Enterprise SEO is the cornerstone of a successful marketing campaign. This will help enterprises grow their reach, target their customers, and optimize their content. The more you do, the more relevant data you have, you can create compelling content that will resonate with target audiences.
Enterprises are known for their massive library of pages. At this juncture, automation for Enterprise SEO becomes increasingly important. The ever-changing algorithms make it difficult for even the most advanced marketers to stay on top of their game. But, automation tools make it easier to automate time-consuming tasks efficiently.
Businesses struggle to stay afloat in the current SEO landscape. The most significant reason is the never-ending war against spammy content. Optimizers like us need to be more vigilant than ever before, and we need tools to combat spam. We use sophisticated tools to fight spammy content that plagues your site.
One of the proven ways to breathe new life into an enterprise website is by refreshing content. However, maintaining a site's domain authority and backlinks can be daunting. We refresh stale content with infographics, evergreen blog posts, interviews, and links to trending topics.
Without a solid technical SEO strategy, an enterprise's site, product, or service will not rank well in SERPs or any other type of web page. We do the following steps to keep the Technical SEO of your enterprise site on point: Optimizing XML sitemaps, ensuring a robust internal link structure, inserting keywords in image Alt Text, etc.
Broken pages and links can cause damage to your enterprise's reputation. Fixing them is important. Missing pages can cause readers to miss out on valuable information crucial to their research/purchase journey. Broken links can lead readers to erroneous information that will potentially mislead them.
|#||ENTERPRISE SEO||STANDARD SEO|
|1||Involves complex SEO strategies to rank a website||Conventional strategies are enough|
|2||It takes a lot more time to devise strategies||Easy to begin with for optimizers|
|3||Requires more man-hours and costs||Comparatively costs less|
|4||Targets short-tail keywords||Focuses on long-tail keywords|
|5||Targets high-competition phrases/keywords||Focuses on low-competition keywords|
|6||A dynamic approach is necessary||Traditional approach is adequate|
|7||Demands frequent, ongoing optimization||Periodic Optimization is enough|
|8||A robust internal infrastructure is a must||Decent internal infrastructure is enough|
|9||More room for using automation tools||Manual strategies are adequate|
|10||Intervention of specialists is necessary||SE optimizers can handle the job|
There is a range of expertise spanning beginners to veterans regarding SEO agencies. While the former may not always have their tech set up correctly, the latter, like Haitna, employ automated software and the latest tech to attain the desired result.
It's important to ask an SEO agency about their clients because it will give you a picture of the type of work in the past, their expertise, and what type of results they can offer. It can be helpful for you to know if they have worked with companies similar to yours.
It is imperative to ask an SEO agency about their availability before signing a contract. Their answer will give you insight into how long your project will take, what they can achieve, and whether or not you can communicate with them.
Many firms seeking SEO services don't understand what they are looking for. And it's easy to be taken in by an SEO agency that offers black-hat strategies. If the agency you intend to work with has a soft spot for black-hat strategies, just run away from them!
A custom report is a specially designed report for a client's website. A good SEO agency provides you with custom Enterprise SEO reports. The agency you want to join hands with should be able to provide you with metrics and data that you can't find anywhere else.
SEO agencies often outsource their work to freelancers. This can be problematic for the company that hired them. So, you need to understand your SEO agency's outsourcing policy. Understand whether they outsource works for results or more profit margins.
Find the exact keywords that users might type in Google to find information about a particular topic as we give over-the-shoulder help.Learn More >
Take your search engine ranking to newer heights as we assist you in adjusting the website's content, structure, and code.Learn More >
Ensure your site is correctly coded & has good content & proper links as we have a deeper understanding of the nuances of Technical SEO.Learn More >
Deliver the right content to your target audience and educate them through blogs, videos, podcasts, and social media posts.Learn More >
Achieve the best conversion rates by improving your site's usability, design, and content and making it more effective at persuading visitors.Learn More >
Make your website interface easy and pleasant by creating prototypes, testing them with users, and making changes based on their feedback.Learn More >
Assess the effectiveness of your SEO game plan as we examine data such as website traffic, organic search engine results, and keyword rankings.Learn More >
Enhance the performance of your website dramatically as we optimize page size, images, and videos and use the right plugins and scripts.Learn More >
Step 1: Auditing Your Site - We typically start with auditing your site to assess its strengths and weaknesses. Auditing will reveal the factors that cause issues on the site. We ensure that Googlebot can crawl through all parts of your website to index them appropriately. We check the metadata, make sure there are no broken links, and the like in this step.
Step 2: Research & Analysis - In this step, we do comprehensive Keyword research. It is a process of shortlisting keywords and phrases that best reflect what your enterprise offers to the audience. The next leg of this step is analyzing your competitors. Conventional wisdom says that a company must study its competitors to increase profits and stay at the top of its game. We go by that principle.
Step 3: Content Creation - This step is not just about creating content but curating content relevant to your audience. Relevant content is significant as Google's algorithm favors higher relevant and quality sites. We ensure that the shortlisted keywords find a place in the content posted to your site.
Step 4: Technical Front - This step is all about taking care of the technical needs of your Enterprise website to rank it higher. The strategies include optimizing page titles, URLs, metatags, building links, optimizing page speed, fixing Alt Tag issues, and the like.
Step 5: Measuring KPIs - Measuring and understanding Key Performance Indicators (KPIs) will help us decide where to channel our efforts. We periodically measure the KPIs to achieve more conversions for your enterprise. The KPIs include (but are not limited to) bounce rate, average time on site, scroll depth, and click-through rate.
Step 6: Optimization - The last step is implementing the learnings in the SEO campaigns to make them more refined. Our SEO specialists will refine the campaigns when the campaign is not producing the intended results. The strategies include adjusting keywords, content, links to their site, and other aspects of the site (enabling rich snippets) to optimize the user experience.
What is Enterprise SEO?
Optimizing a large-scale business's website for search engines such as Google and Bing using specific strategies refers to Enterprise SEO.
What is the difference between Enterprise SEO and Traditional SEO?
SEO for enterprises requires strategic planning since their website usually contains hundreds and hundreds of pages. In a nutshell, a comprehensive SEO approach is necessary for an enterprise.
Can We Do Enterprise SEO In-house?
Bear in mind that there are many things to be taken care of when it comes to Enterprise SEO. The intervention of SEO specialists is unavoidable in Enterprise SEO. If that sounds good for you, you can indeed do it in-house.
Is Enterprise SEO Costly?
Not necessarily. For example, Haitna has affordable SEO packages that suit every enterprise. The expenses may be high if you choose to do it in-house.
Does Enterprise SEO Take More Time to Deliver Results?
No. The time to show results depends on the mobilization of SEO team members. An experienced agency like us can deliver results in just a couple of months.
Is Enterprise SEO Necessary for My Business?
If you are serious about taking your enterprise to newer heights, Enterprise SEO is unavoidable. The benefits far outweigh the investment involved in it.
How Much Enterprise SEO Cost?
It entirely depends on your enterprise's needs, location, target audience, competition, and a few other factors. The good news is that you can even start with $1000.
Can Enterprise SEO be Done Using Conventional SEO Tools?
The answer is yes and no. To an extent, it is possible to do Enterprise SEO using the typical SEO tools. However, special tools are a must to unlock the full potential of the strategy.
We will analyze your competitors' strengths and weaknesses in-depth before creating a corporate SEO strategy for your website. It will rapidly increase your leads, sales, and ROI.
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